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My Story
In the Beginning
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In 2017, my beloved mother, Barbara Williams, unexpectedly transitioned to heaven. It was the most painful moment of my life. I struggled to lift my head and face the start of each new day without my best friend, my mother.
I had always envisioned this journey with her by my side. After all, she was and forever will be the inspiration behind the story of Be-U.
I cherish the lessons she taught me and the example she set through the life she lived. She was unapologetically and authentically herself. One of the most important lessons she shared with me was simple yet powerful: whatever I do, wherever life takes me, always “Be-U.”
This skincare line is a tribute to her spirit and is lovingly dedicated to her legacy.
Here’s to you, Mom.
From Pain to Pasion:
Be-U
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Be-U is a line of exotic skincare and cosmetic products rooted in a story that began many years ago. As a child, I watched my mother take immense pride in her appearance. She was often found applying makeup, putting together a one-of-a-kind outfit, or carefully combing her voluminous hair, even if some of it was purchased.
She was always eager to try the latest skincare innovations, especially anything that promised to slow the effects of aging. One memory stands out clearly. My mother walked into my room one day with something smeared across her face. When I asked, “What is that?” she smiled and replied, “Avocado.” She went on to explain an article she had read about the benefits of applying avocado directly to the skin and was determined to see the results for herself.
Moments like these planted the seed for my love of natural skincare. While that inspiration began in childhood, it has grown deeper and more meaningful in recent years, ultimately giving life to Be-U.